Rebrand for Red Kite

Production firm reveals new logo as part of overall refresh, which will include new website.
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1_A3 Red Kite Grained Logo.jpg

Production company Red Kite has unveiled a new look as part of a brand refresh.

The firm will launch a new logo - which combines a hand-cut letterform with the image of a child and kite - at the Children's Media Conference in Sheffield in July. The new look is part of a brand refresh that includes the redevelopment of the Red Kite Animations website, to be launched later in July.

"Now is a great time to refresh our corporate identity," said Ken Anderson, founder of Red Kite. "We have a full and fresh development slate and are seeing exceptional growth, yet our aim to produce content of world class quality with global appeal remains constant."

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