Record breaking growth for Disney.co.uk

Audience numbers soar since site relaunch last December.
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The Walt Disney Internet Group has revealed significant growth in audience numbers for Disney.co.uk.

Already the UK's top ad-supported online entertainment destination for children and families, the new UK site has grown unique users by 42 per cent since being relaunched in December 2007.

Monthly unique users of the site have also grown by 55 per cent (according to January 2008 data from Nielsen Netratings) year-on-year since January 2007 to over three million (Disney internal data).

"We are delighted to announce these figures which show that our audience has embraced the new Disney.co.uk," said Cindy Rose, senior VP and MD of WDIG EMEA. "We experienced our best ever month in January, with unique users and page views beating all previous records.

"Page views are 120 per cent up on the same month last year with over 35 million pages viewed in January 2008. Our guests are spending more time than ever - 30 minutes - on the site, playing with the games, video, music and channels that are now integral to the Disney.co.uk experience."

Disney.co.uk has also introduced Disney Xtreme Digital (Disney XD), the broadband showpiece of the new site which offers a customisable entertainment and community experience.

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