Record year for BBC Worldwide; consumer products play key role - Licensing.biz

Record year for BBC Worldwide; consumer products play key role

Increase in profits of 13.7 per cent for division; sales up to £234.8 million; Doctor Who and Top Gear star.
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BBC Worldwide has unveiled a double digit rise in headline profit in its annual review for 2010/11, up 10.3 per cent to £160.2 million (2009/10: £145.2m), its highest ever level.

Headline sales for the 12 months to March 31st 2011 grew by 7.8 per cent to £1,157.7 million (2009/10: £1,074.2m). International sales, meanwhile, increased by 9.6 per cent to 55.5 per cent of total headline sales.

Notably, the results mark BBC Worldwide's most successful year in championing UK content around the globe.

Of interest to our market, the consumer products division generated an increase in profits of 13.7 per cent, with sales increasing slightly to £234.8 million.

The brands, consumers and new ventures division saw headline sales from key brands across all business of £308.1 million, a rise of 12.6 per cent year on year.

BBC Worldwide also enjoyed success with live events - introducing both the touring arena show Doctor Who Live, plus the interactive exhibition, the Doctor Who Experience. Over two million people visited a BBC Worldwide live show somewhere in the world in 2010/11, bringing total attendance at live events to date to over nine million.

John Smith, BBC Worldwide's chief executive, commented: "Understanding consumer preferences and developing a closer relationship with audiences around the world is key to our strategy. Our top five brands - Top Gear, Doctor Who, Lonely Planet, Dancing with the Stars and BBC Earth - account for 27 per cent of the company's total sales, and around 45 per cent of our sales now come from 12 brands.

"This was BBC Worldwide's most successful year ever in championing great UK content around the globe. By offering world class British programming and brands that resonate with global audiences, we were able to lift revenues beyond a billion pounds for a third year in succession and also deliver impressive results."

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