Re:creation lights up Lego deal - Licensing.biz

Re:creation lights up Lego deal

New lighting products on the way for autumn/winter to extend the brand.
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Toy company Re:creation has teamed up with Lego for a new line of LED lighting products from IQ Hong Kong.

The range is aiming to combine the fun and nostalgia of the Lego mini figure and brick with illumination. There will be six products in the collection, available in an array of sizes including a 2.75" pocket sized mini torch keyring, 7.5" dynamo torch and 8.8" lantern.

"We are delighted to be representing such a compelling line of Lego lighting products," said Seth Bishop, deputy managing director of Re:creation. "IQ have done a fantastic job delivering a high quality and appealing range for one of the most enduring and powerful toy brands in the market."

The line will roll out from autumn/winter.

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