Redakai is proving to be a real hit with boys.
The TV show saw UK viewership increase by 89 per cent in September on CITV with four to 15 year olds, compared to previous airings of the show in June, and it’s soaring in France.
It has an average 50,000 viewers per episode on CITV, with a peak viewing of 83,100.
Redakai is now French youth and family broadcaster Gulli’s number one show with an average of almost 400,000 total viewers, and ratings of 28 per cent among its core target of four to 10 year olds*.
Consumer products are also performing strongly. Spin Master has the toy rights to the show and has already launched a Redakai trading card game.
Interest in Redakai continues to expand across Europe, with recent TV sales to Disney XD (Benelux), DVD sales to MSZ (Poland and Romania) and Zon Audiovisuais (Portugal).
The series has already been sold to broadcasters across the globe including Cartoon Network (US, EMEA, LatAm), Panda Biggs (Portugal), YTV (Canada), Network Ten (Australia), Disney (India and SEA), DR Ramasjang (Denmark), and JEI (Korea), among others.
Redakai is a co-production between Marathon Media, part of Zodiak Kids, and Spin Master, in partnership with Gulli and Canal J.
Zodiak Kids CP Paris holds the global TV and licensing rights, excluding North America, which are held by Spin Master, along with all toy rights. In addition to TV rights in the US, Latin America and EMEA (excluding France and Spain), Turner CN Enterprises is the exclusive licensing agent for EMEA (excluding France), while Cartoon Network Enterprises is the agent in the US and Latin America.
* Source: MMW, Mediametrie-Mediamat, Daytime (07h00-20h00), January to September 2012 excluding summer.
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