Redan and Egmont celebrate record ABC results for Peppa Pig, PAW Patrol and LEGO Star Wars

Redan's monthly bagged offering which includes extra gifts has been a successful format for the publishing house as the ever-green pre-school brand continues to perform well among UK families.
Publish date:
Social count:
0 0peppa.png

The official Peppa Pig Bag-O-fun Magazine has hit its all time high ABC results at an 18 per cent increase in circulation from this time last year.

The title – produced by Redan Publishing – has achieved an audience of 83,057.

The monthly bagged offering which includes extra gifts has been a successful format for the publishing house as the ever-green pre-school brand continues to perform well among UK families.

In an increasingly competitive market, the pre-school specialist’s other titles also turned in strong performances, with the compilation title Fun To Learn Favourites seeing a year on year increase of 22 per cent to 36,166 and Sparkle World retaining its place as number one multi-character title for primary girls with an ABC of 46,322.

Meanwhile, Egmont Publishing is celebrating the success of its new magazine titles PAW Patrol and Finding Dory.

As well as its new titles, LEGO Star Wars continues its strong performance with 25.7 per cent year on year growth, while Disney Frozen continues to have the highest ABC figure in the primary girls’ market at 82,009.

Laura Adnitt, publishing director, said: “We are delighted with the success of PAW Patrol magazine. Standing out in the fiercely competitive pre-school sector is a challenge, but PAW Patrol has made it look easy.

“The magazine deepened the engagement with the brand for young fans, allowing them to connect with their favourite pawsome pals through entertaining interactive content and on brand covermounts.” 


Egmont launches Paw Patrol magazine

"The pre-school sector of the magazine market is highly competitive and I am confident that Paw Patrol, with its impeccable pre-school pedigree, will be an instant winner," said Anna Reyburn, publisher of Paw Patrol magazine.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.