Redan and Egmont celebrate record ABC results for Peppa Pig, PAW Patrol and LEGO Star Wars - Licensing.biz

Redan and Egmont celebrate record ABC results for Peppa Pig, PAW Patrol and LEGO Star Wars

Redan's monthly bagged offering which includes extra gifts has been a successful format for the publishing house as the ever-green pre-school brand continues to perform well among UK families.
Author:
Publish date:
Social count:
0
0 0peppa.png

The official Peppa Pig Bag-O-fun Magazine has hit its all time high ABC results at an 18 per cent increase in circulation from this time last year.

The title – produced by Redan Publishing – has achieved an audience of 83,057.

The monthly bagged offering which includes extra gifts has been a successful format for the publishing house as the ever-green pre-school brand continues to perform well among UK families.

In an increasingly competitive market, the pre-school specialist’s other titles also turned in strong performances, with the compilation title Fun To Learn Favourites seeing a year on year increase of 22 per cent to 36,166 and Sparkle World retaining its place as number one multi-character title for primary girls with an ABC of 46,322.

Meanwhile, Egmont Publishing is celebrating the success of its new magazine titles PAW Patrol and Finding Dory.

As well as its new titles, LEGO Star Wars continues its strong performance with 25.7 per cent year on year growth, while Disney Frozen continues to have the highest ABC figure in the primary girls’ market at 82,009.

Laura Adnitt, publishing director, said: “We are delighted with the success of PAW Patrol magazine. Standing out in the fiercely competitive pre-school sector is a challenge, but PAW Patrol has made it look easy.

“The magazine deepened the engagement with the brand for young fans, allowing them to connect with their favourite pawsome pals through entertaining interactive content and on brand covermounts.” 

Related

Egmont launches Paw Patrol magazine

"The pre-school sector of the magazine market is highly competitive and I am confident that Paw Patrol, with its impeccable pre-school pedigree, will be an instant winner," said Anna Reyburn, publisher of Paw Patrol magazine.

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.