Redan launches Dinosaur Roar magazine - Licensing.biz

Redan launches Dinosaur Roar magazine

The pre-school aimed magazine from the Nurture Rights property launches this week.
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Kid's media company Nurture Rights has partnered with publisher Redan Publishing Ltd. for the launch of a new magazine based on its popular property, Dinosaur Roar, entitled World of Dinosaur Roar!.

The agreement with Redan will see this new brand, created by Nurture’s Peter Curtis, developed into an engaging new magazine format, which will encourage two-to-five-year-olds to explore and learn about dinosaurs.

Redan is to release an initial special Fun To Learn, The World of Dinosaur Roar! magazine in its popular Bag-O-Fun format. Available at retail from Thursday 22 June, the magazine will be a colourful introduction to the world of dinosaurs, containing age-appropriate facts, activities with reward stickers, and stories based around the new dinosaur characters inspired by the literary classic.

“All children are fascinated by dinosaurs and as a specialist in pre-school magazines we jumped at the chance to create a Bag-O-Fun dedicated to all things dinosaur," commented Julie Jones, Redan Publishing MD. "Nurture Rights has put together a fantastic style guide and it’s exciting to be teaming up with the Natural History Museum for content and marketing purposes. We feel sure it will be a ‘roaring’ success!”

Nick Barrington, managing director of Nurture Rights, added: “We are delighted to be working with Redan Publishing on The World of Dinosaur Roar!. Redan has an unparalleled reputation as a specialist children’s publisher and we’ve enjoyed working with them on developing The World of Dinosaur Roar! into this must-have magazine for preschoolers."

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