Redan Publishing launches first digital Peppa Pig Magazine - Licensing.biz

Redan Publishing launches first digital Peppa Pig Magazine

Fun To Learn Peppa Pig Bag-O-Fun Magazine will be available on the Apple Newsstand from today
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Redan Publishing has extended its partnership with Entertainment One to launch its first digital Peppa Pig magazine.

The new digital format - based on the popular Fun To Learn Peppa Pig Bag-O-Fun Magazine - will be available on the Apple Newsstand from today.

Each month the magazine will include free-hand colouring sections, character voices and story running throughout with interactive activities incorporated and an educational focus.

Redan will be utilising tablet magazine software from FutureFolio to deliver a series of activities designed for both kids and adults to engage with the Peppa Pig property.

Julie Jones, managing director of Redan Publishing, said: "We are very excited to be able to offer a truly interactive version of our hugely successful FTL Peppa Pig Bag-O-Fun magazine.

"We wanted to deliver a publication that adds something different and special to the printed magazine and not just a simple pdf version. This was quite a challenge, knowing that children are among the most demanding and savvy users of tablets.

"The animation and activities in this App will provide Peppa fans with a new and exciting way to engage with their favourite character and we hope that each issue will keep them entertained for hours."

Head of UK licensing at Entertainment One, Hannah Mungo, added: "Peppa Pig has proven its success on digital platforms through the outstanding sales of apps and e-books.

"As tablets and mobile devices become increasingly popular ways for families to consume content, the timing is perfect for redan to launch a magazine app and we have every confidence in its success."

The digital magazine will retail at £2.99.

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