Pop culture event specialist, ReedPOP has acquired MCM and its portfolio of Comic Con shows across the UK.
The MCM Comic Con show portfolio boasts nearly 300,000 pop culture fans and cosplayers who attend events throughout the year in London, Birmingham, Manchester and more.
Since ReedPOP’s first event in 2006, the sold-out New York Comic Con, has sought to produce experiences for passionate audiences and grow the industries surrounding the passions.
The mission statement has lead to partnerships with entertainment brands such as Lucasfilm, Twitch and Penny Arcade.
“For nearly a decade I have watched with great admiration as the MCM brand grew in size and quality, as well as in the hearts and minds of UK fans,” said Lance Fensterman, global head of ReedPOP.
“I could not be more proud and humbled to team up with the MCM team to bring two world-class pop culture event companies together. The addition of the MCM brand extends the reach and influence of the ReedPOP portfolio and further solidifies our place as the number one producer of fan events across the globe.
“We cannot wait to work with the MCM team to build even bigger and better events for fans in the UK.”
MCM Comic Con was co-founded by Bryan Cooney premiering the show in 2002 as the London Expo. In 2004 it rebranded as London MCM Expo. More recent years saw MCM spread it wings, launching events across the UK.
“Everyone at MCM is delighted to be joining the ReedPOP family,” said Cooney. “I have visited NYCC many times and thought how cool it would be to work with Lance and ReedPOP.
“Today, all my wishes are granted. I look forward to launching MCM into a higher orbit of popular culture’s greatest shows alongside ReedPOP.”