Remington ties with De La Rue

Firm?s secure licensing solution to protect and enhance hunting goods brand.
Author:
Publish date:

De La Rue Holographics has been selected to protect official licensed products for Remington Arms Company, producer of sporting goods for the hunting sports market.

De La Rue’s secure licensing solution is being deployed globally on Remington’s range of branded licensed merchandise such as apparel, accessories and back packs. It incorporates an easy to authenticate hologram label supported by SLSNet, a web-based ordering, tracking and verification tool.

The solution means that approved licensees can protect their ‘exclusive licence’ investment by securing and clearly differentiating official Remington products in the retail market, with the ability to review and manage their orders online.

Every licensed product is effectively given a unique ‘licence plate’ enabling enforcement officials to track and verify official Remington products wherever they are in the world.

“Remington is a prestigious and well known company and was looking for a partner of similar standing,” said Megan Rockfield, USA key account manager at De La Rue.

Scott Lester, director of licensing and accessories for Remington, added: “Working in partnership with De La Rue means that we can strengthen our distinct brand status, while protecting the integrity of our international licensing programme.”

Related

6_Tattoo artwork.jpg

Miami Ink and LA Ink

Tattoos are now seen as commonplace in mainstream culture - and the success of Discovery shows Miami Ink and LA Ink underlines this.

4_DSC_0801.jpg

A Tour de Force

This year?s Tour de France has been more exciting than ever from a UK perspective, with Bradley Wiggins becoming the first British rider to win the famous race since its inception in 1903.

Featured Jobs