Retail activity boosts Spongebob in Singapore

Month-long promotion across Isetan department stores lifts presence of Nickelodeon brand.
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Spongebob Squarepants has taken centre stage in a key promotion in Isetan department stores in Singapore.

Isetan branches at Parkway Parade, Scotts and Nex Malls took part in the retail promotion. Shoppers were given Spongebob Squarepants sports bottles with a minimum purchase, while fans were also treated to meet and greet appearances by characters Spongebob and Patrick.

Singapore and Malaysia licensees Toy World, Sunshing and Sing-Evergreen supplied toys, apparel, bags, stationery, gifts, novelties and accessories for the promotion.

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