Retail activity boosts Spongebob in Singapore - Licensing.biz

Retail activity boosts Spongebob in Singapore

Month-long promotion across Isetan department stores lifts presence of Nickelodeon brand.
Author:
Publish date:
1_w285_2273366_nex5.jpg

Spongebob Squarepants has taken centre stage in a key promotion in Isetan department stores in Singapore.

Isetan branches at Parkway Parade, Scotts and Nex Malls took part in the retail promotion. Shoppers were given Spongebob Squarepants sports bottles with a minimum purchase, while fans were also treated to meet and greet appearances by characters Spongebob and Patrick.

Singapore and Malaysia licensees Toy World, Sunshing and Sing-Evergreen supplied toys, apparel, bags, stationery, gifts, novelties and accessories for the promotion.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs