Sony Pictures Consumer Products has seen an increased demand at retail for placement of licensed merchandise based on this year’s blockbuster release, Jumanji: Welcome to the Jungle.
The Sony Pictures Entertainment theatrical release conrtinues to hold its position as the number one film of 2018, dominating the global box office with more than $767 million since its release on December 20th.
The studio’s consumer products division has since reported an increased demand at retail for placement of licensed merchandise in support of the upcoming DVD release.
Additionally, new licensed partners an categories will broaden the scope of the programme at retail for the newly rejuvenated minted family franchise.
Cardinal Industries, Inc leads the programme at mass with the Jumanji board game. Sales of the popular board game continue to advance and remain a favourite with families.
Apparel and the collectable categories continue to add placement with robust sales at specialty, mid and mass. Funko created Pop Vinyl figures based on the film characters and Isaac Morris created apparel lines based on the classic and new film for men, women and kids.
Finally, NHN Entertainment Corp published Jumanji: The Mobile Game, available on both iOS and Android. The game continues to build globally with more than one million downloads.
“We are tremendously pleased with the success of the film. We look forward to expanding the programme with unique products allowing consumers the opportunity to experience the film 365 days a year,” said Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment.