Retail Trust - the principal charity of the retail sector - is raising funds with a range of Born to Shop designed charms.
Retailers across the UK will be stocking the collector's-item charms, designed by the popular girls lifestyle brand Born to Shop, from mid-November. Already snapped up by House of Fraser, Harrods and Beales stores, the charms are also proving popular with members of the Association of Independent Retailers, such as Browns of York.
With four to choose from, the charm designs include miniature shoes and handbags in purple or sparkly hot pink.
As the first consumer facing fundraising initiative from Retail Trust, the charms are intended to educate both shoppers and retailers alike. The suggested £1 donation goes to the Retail Trust.
"Retailers have been incredibly responsive about the launch of our first fundraising project," said Nigel Rothband, CEO of Retail Trust. "We're convinced they will charm shoppers into supporting our work."