High security holograms produced by De La Rue Holographics have been rolled out across the licensing programme for The RFU by CPLG Sport.
The holograms are impossible to replicate accurately using alternative technology, with each one carrying a unique serial number tying the item back to its source of manufacture. This means that enforcement officials can check the validity of a hologram and verify the source of the product.
The holograms have been rolled out across the whole programme, from Brandco Management's range of apparel and accessories to Danilo's calendars. In addition, the new England Rugby kit launched last month, now also carries the security holograms.
Tom Roe, commercial manager at CPLG Sport, said: "Moving forward, and with Nike onboard, every piece of official England Rugby merchandise will carry the hologram. This will enable consumers to buy with confidence, safe in the knowledge that they are purchasing high quality, official product."
Ruth Euling, MD of De La Rue Holographics, added: "We are proud to be working together on this exciting project."