The Royal Horticultural Society (RHS) has teamed up with outdoor cleaning specialist Jeyes, to help raise awareness of the company and its work.
As part of the deal, the two company’s will give away RHS memberships in an on-pack promotion on Jeyes outdoor disinfectant fluid.
In addition, more than 100 winners will enjoy free one-year membership with the RHS, which will give users access to tickets for various shows, such as the RHS Chelsea Flower Show.
Alethea Maillard, senior brand manager at Jeyes, said: “We are thrilled to be bringing together our 140 years of cleaning expertise and the vast horticultural knowledge of the RHS to deliver this exciting promotion.
“This is an initiative that will be a major boost both for our products and for the wonderful work the RHS does.”
The Jeyes Fluid on-pack promotion will run until September, with more than 850,000 tins of the fluid carrying the deal.
Cathy Snow, licensing manager at the RHS, added: “We are pleased to be working alongside a brand that does so much to keep outdoor spaces clean and that has such a strong reach among gardeners.
“This promotion with Jeyes will appear on nearly one million items, greatly raising awareness among gardeners of the RHS and the important role the society plays in supporting the UK’s gardeners.”