Richard Dickson joins Jones Apparel Group

'Mr Barbie' leaves Mattel to take up president and CEO of branded businesses role.
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Richard Dickson, the man who was at the helm of the Barbie brand globally for Mattel, is leaving the firm to take on a new role at Jones Apparel Group.

From February 8th, Dickson will be president and CEO of branded businesses at the apparel, footwear and accessories company. He will report to Wesley Card, whose title changes to CEO.

At Mattel, Dickson was general manager and senior VP of Barbie, helping to revitalise the 50 year-old brand, driving a turnaround in its business. He oversaw the creation of a new brand identity, innovative product, designer collaborations, break-frame marketing, global events and retail developments, including the brand's first ever flagship store in Shanghai.

Before that, Dickson was senior VP of marketing, media and entertainment worldwide at Mattel Brands, helping to drive the growth of the firm's properties outside of the toy aisle.

Prior to Mattel, he spent over ten years at Bloomingdale's in a variety of positions, before launching, an e-commerce beauty website which was acquired by Estee Lauder in 2000.

"We are delighted to have someone with Richard's experience and exceptional talent join our company," said Card. "Richard has a proven record of success and brings extensive marketing and retail experience from a wide range of industries."

Dickson added: "I look forward to rejoining the fashion industry and working with the Jones team to build on their portfolio and help create the exciting next chapter for the company and its fantastic people."


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