Richard Scarry's Busytown toy line makes US debut

Full range based on classic property hits Toys R Us and FAO Schwarz.
Author:
Publish date:
Social count:
0
1_Richard Scarry, toy line.jpg

The first ever range of toys based on Richard Scarry's Busytown brand has made its debut in the US.

Cookie Jar Entertainment and licensing agent CPLG have teamed with The Bridge Direct for the new line.

The Busytown Deluxe Town Hall play-set is the hero item in the range and includes figures, roadways and play-sets that fit together to recreate the world from the books. Over 18 pieces are included in the set, which also features a DVD of the Busytown Mysteries TV show, and is compatible with other wooden track systems.

In addition, The Bridge Direct will also launch Busytown plush, vehicles and figure packs.

"Richard Scarry's Busytown is a much-loved classic property that we're excited to bring to life as toys," said Jay Foreman, president and CEO of The Bridge Direct. "We have captured the whimsy of this iconic brand with a full assortment of high quality, beautifully detailed products that kids will love."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.