Target Entertainment Group has considerably bolstered its licensing team, hiring former Jetix and 4Kids man Richard Woolf as its new director of licensing.
Woolf will report to Helen Howells, who was recently promoted to commercial director at the firm.
In her new role, Howells is tasked with strengthening the collaboration between Target's TV distribution and consumer rights teams. She will have particular responsibility for the management of children's TV sales, in addition to managing the home entertainment and licensing divisions.
Howells will also continue to handle the master toy and publishing categories.
Woolf, meanwhile, will take responsibility for all other licensing categories and will be charged with expanding Target's current international licensing business.
Prior to joining Target, Woolf was director of international licensing at kids' channel Jetix. He also enjoyed a stint as European licensing director at 4Kids Entertainment and spent over 12 years at Warner Bros.
Howells commented: "I'm thrilled to be working with Richard again and delighted that an executive of his calibre has joined the Target team. While his primary focus will be to further grow the licensing division, his understanding of the TV business will be an asset as Target continues to develop cross platform brands like Sky Babies and Brit Chicks."
Woolf added: "I'm delighted to be joining Target Entertainment and look forward to helping them continue to grow the business."