Rihanna debuts Fenty Beauty make-up line - Licensing.biz

Rihanna debuts Fenty Beauty make-up line

The collection boasts foundation, primer, lip gloss and a range of application tools.
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Singer Rihanna is expanding her Fenty line with the debut launch of her global make-up brand, Fenty Beauty.

Designed in partnership with Kendo Brands, the collection has made its way into 1,6000 stores across 17 countries.

Included in the 91-SKU line-up are 40 shades of the Pro Filt'r Soft Matte Longwear Foundation, one universal Pro Filt'r Instant Retouch Primer, 30 magnetic Match Stix Skinsticks and six cream-powder hybrid Killawatt Freestyle.

Also available is an Invisimatte Blotting Powder and Paper, one lip gloss and a variety of application tools.

“The Fenty Face was created for women of all skin tones, of all personalities," says Rihanna.

"These steps are key to starting your make-up, no matter the look you're going for. This is where the fun begins."

The make-up collection is available to purchase now online and at all Sephora stores. 

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