The Rite Aid Foundation’s KidCents program has donated $2 million to The Fred Rogers Company, a non-profit organisation that specialises in children’s programmes.
The donations will be used to support the production of Daniel Tiger’s Neighborhood, the children’s series that airs daily on PBS Kids.
Ken Martindale, CEO of Rite Aid and president of Rite Aid Corporation, said: “A beloved part of households nationwide, every day, Daniel Tiger and his friends are teaching young viewers important life lessons and social skills, helping them grow and learn.
“The Rite Aid Foundation is proud to partner with The Fred Rogers Company and Daniel Tiger’s Neighborhood, and join them in their efforts to promote positive childhood development in the most formative years.”
A special Rite Aid Foundation underwriting spot will also air before and after every episode of Daniel Tiger’s Neighborhood.
William Isler, president of The Rite Aid Foundation and The Fred Rogers Company, added: “We are so grateful to The Rite Aid Foundation for its invaluable support, which will allow us to continue to positively reach and connect with millions of young children and their families throughout the US.
“Just as The Rite Aid Foundation’s KidCents program serves communities from coast-to-coast, Daniel Tiger’s Neighborhood is a close and trusted friend to preschoolers and their moms, dads, and caregivers in communities nationwide, and we look forward to serving many more families in the years to come with the help of this generous donation.”