RMI bags Iron Maiden

Rights Management International becomes exclusive licensing agent for rock legends.
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Global Merchandising Services and Rights Management International have been appointed as the exclusive licensing agent for rock legends, Iron Maiden.

Categories available for licensing include toys, gift, apparel and games, with over 60 different images and graphics available.

"After 30 years, Iron Maiden are still the most relevant, respected and successful rock/heavy metal band worldwide, with recorded product sales of over 100 million units," said RMI's Vicky Kostura.

"Besides being the musical influence for generations of bands and fans, their iconic mascot Eddie is also the most recognisable band mascot in history.

"The band's distinctive and instantly recognisable artwork trancends boundaries and is the definitive icon for all rock fans around the world," Kostura added.

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