Rights Management International has said that its licensing programme for the Sanctum Soho Hotel is aiming to deliver luxury into the home at affordable prices.
The first range of branded bath and body products, plus a fragrance line, is now rolling out to retail.
Diffusion lines are also in the planning stages, including Sanctum Rock Star, Sanctum Spa and Sanctum 5th Floor.
Licensing opportunities are also available in bed linen, fabrics, wall coverings, beds, lighting, indoor and outdoor furniture, flooring, rugs, barware, branded luxury foods and gifting, Sanctum-inspired fine wine collections, champagnes and spirits, iPods and accessories and music among others.
The Sanctum Soho is a luxury boutique hotel which boasts 30 rooms, an underground cinema and rooftop bar. Other hotels are also due to open in other cities worldwide.