Roald Dahl takes toy game to next level with new toy and game partners

Paul Lamond Games, Fiesta Crafts, Rainbow Designs and Winning Moves will each be showcasing new lines from the tales of the master story teller.
Publish date:
Social count:
Screen Shot 2018-01-22 at 11.42.58.png

The Roald Dahl Story Company is taking its toy game up a notch as it gets set for a big London Toy Fair this week thanks to a flurry of recent signings.

The owners of the iconic Roald Dahl brand and the work of the widely celebrated children's author, is celebrating its biggest presence at the London Toy Fair to date, having signed recent deals with the likes of Paul Lamond Games, Fiesta Crafts, Rainbow Designs and Winning Moves.

A multitude of toys and games across well-loved Roald Dahl stories such as The BFG, Matilda, Charlie and the Chocolate Factory and James and the Giant Peach, will all be showcased at the fair kicking off this week.

Paul Lamond is launching 250 piece puzzles, Rainbow Designs has new plush lines, Fiesta Crafts is presenting a range of hand and finger puppets and Winning Moves will be sharing the Roald Dahl Monopoly set among other products.

For the first time there will be new The Enormous Crocodile toy lines targeting a pre-school audience. Paul Lamond will be showcasing a floor puzzle and memory card game in a gift tin and Rainbow Designs a new cuddly plush.

Stephanie Griggs, licensing and design director for the Roald Dahl Story Company, said: "We are so excited to have so many new products to share at Toy Fair, it has been a pleasure to work with our licensees.

"The end product is a line of toys and games that we think our consumers are really going to love. Story-led and full of colour, we think they are going to get a great reception."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.