20th Century Fox has named Robert Marick as executive vice president of licensing and merchandising, with immediate effect.
Marick will oversee the worldwide licensing of Fox's portfolio of film and television properties across platforms such as interactive gaming, themed entertainment, TV promotions, literary publishing and an array of consumer products categories.
He will manage both the LA and London-based operations.
He arrives at Fox from the Walt Disney Company, where he spent over a decade in the consumer products, music group and home entertainment divisions. Prior to this, Marick served as VP of sales and marketing at Time Warner's WEA.
"We are thrilled to bring Robert on board in this key position," said Gary Newman, Fox chairman. "Robert has an incredible track record and has done outstanding work on building global businesses and franchises for such companies as Disney, Time Warner and Mattel. We know he'll being a fresh perspective to this vitally important area of our company."