Robert Traub joins Chorion US

Former Nickelodeon & Viacom Consumer Products man becomes VP of licensing for the Americas.
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Chorion has named Robert Traub as its new vice president of licensing for the Americas, replacing Pamela Ferris Muller, who will remain with the firm as a consultant.

Traub comes to Chorion after spending eight years with Nickelodeon & Viacom Consumer Products. He joined as director, global retail and marketing development and held several positions, before being named senior VP of global retail sales and marketing development in 2006.

While at NVCP, Traub developed and oversaw campaigns for over 50 brands, including Blue's Clues, Dora the Explorer, Spongebob Squarepants and South Park. Under his leadership, consumer product retail sales at NVCP grew five fold between 1999 and 2007.

Before Nickelodeon, Traub held positions at Marvel Entertainment and Nestle Frozen Food Company.

At Chorion, he will be responsible for all aspects of licensing and merchandising campaigns for its properties in the US, Canada and Latin America, including Mr Men and Little Miss, The World of Eric Carle, Olivia, Paddington and Trucktown.

"Bob is equal parts leader, innovative problem solver and big deal closer," said Eric Karp, executive VP of global licensing and merchandising at Chorion. "He will make a great addition to our organisation and an excellent licensing chief for the US team."


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