Rocket Licensing has detailed a slate of new licensing agreements and renewals for the popular Scholastic book series, Horrible Histories.
The UK independent licensing agency is expanding the children’s brand as Horrible Histories celebrates its 25th anniversary year with products hitting retailers within the UK’s museums and historical sites scene in 2019.
Ancestors of Dover will be leading this charge with an extensive range of historically accurate reproduction coins and figures, quills and ink, magnets, activity kits and children’s jewellery.
Meanwhile, Paul Lamond Games is utilising its own 25 years of experience to develop a new selection of Horrible Histories games, jigsaws and card games based on popular titles. An initial range of puzzles was launched at Autumn Fair in September.
Rocket has also renewed the licensing agreement with Winning Moves for a further two years. The popular Horrible Histories Monopoly and Top Trumps lines will continue to sell widely into the UK as well as Australia, New Zealand and South Africa.
Smiffy’s is also being renewed as Horrible Histories’ successful dress-up partner for another three years.
The announcements will further boost the Horrible Histories licensing programme as its success continues on an international level. Adding to this, a Horrible Histories film, Horrible Histories: The Movie will land in cinemas in 2019, leaving Rocket Licensing now assessing a number of new opportunities to extend the licensing portfolio.
New categories now being considered include daywear, nightwear, underwear, accessories, homewares and digital applications.
Written by Terry Deary and illustrated by Martin Brown, Horrible Histories first appeared in a successful book series in 1993. 30 million copies of over 80 titles have been sold across 31 countries.
Charlie Donaldson, joint managing director of Rocket Licensing, said: “As Horrible Histories reaches its 25th anniversary, there’s even greater awareness of this unique brand. The growing licensee base certainly reflects the brand’s enormous potential across both specialist and mass market categories.
“It’s a potential we feel will be further realised as the continuing success of the TV show and books, along with the new film, build an even bigger audience for Horrible Histories.”