Rocket has been appointed as the pan-European agent for Gas Monkey Garage, the brand featured in the Discovery TV show, Fast N’ Loud.
The first European licensee, apparel firm Burning Rubber UK Ltd, has already been appointed, and will launch GMG product at an event on May 3rd 2015.
Burning Rubber UK's apparel range will include t-shirts, polo shirts, hoodies, sweaters, workshirts, casual shirts, socks, gloves, car jackets and work jackets.
Accessories such as hats, beanies, underwear, belts, buckles, stickers, car pendants, key rings and key covers will also part of Burning Rubber’s Gas Monkey Garage output.
Rocket was selected as Gas Monkey Holding’s agent in Europe by Brandgenuity LLC, Gas Monkey’s exclusive licensing agency.
“Gas Monkey Garage is a fun, exciting brand that appeals both to lovers of stylish cars and to people everywhere who enjoy a hard-working, hard-playing lifestyle," said Rob Wijeratna, joint managing director of Rocket Licensing.
"We’re looking forward to a strong response to the brand in Europe throughout 2015, led by the striking apparel lines from Burning Rubber and the strong word of mouth about Fast N' Loud.”
Fast N’ Loud is gaining audience share on Discovery channels in the UK, France, Germany, Spain, Holland and Sweden, as well as Sky in Italy.
Rocket is looking at a number of other categories appropriate to the brand including bags, accessories, tablet and mobile phone covers, barbecue equipment and accessories, towels, robes, bottle openers, souvenir plush and car decoration and auto accessories.
The brand will be showcased at retail and trade shows and at major European car events like the Wheels Festival and the Goodwood Festival of Speed in the UK, Kustom Kulture in Germany and the Motorbike Expo in Verona, Italy.
Burning Rubber's Antonio Blanco added: “We at Burning Rubber UK Limited pride ourselves on obtaining apparel licensing rights for some of the hottest brands within the motorbike and car industry.
"We are therefore incredibly proud to have been appointed the apparel licensee for the Gas Monkey Garage brand in Europe by Rocket Licensing / Brandgenuity. Gas Monkey Garage is currently one of the most exciting motor brand properties worldwide.”