Rockpool Licensing and LMI are joining forces to develop new licensing initiatives for LMI's portfolio of properties.
In addition to Game of Thrones - which LMI represents through Bradford License Europe - LMI also represents brand such as MG, Morris, Austin-Healey, BSA and Shell in association with Innovation 1st.
Vickie O'Malley, MD of Rockpool, will be seeking new partnerships on LMI's behalf using her network and the experience gained in developing some of the most succesful consumer products programmes of the last decade.
"It's fantastic to be working with Andrew [Maconie] and the team to extend the programmes for their properties," said O'Malley. "Game of Thrones is naturally a key focus and I'm especially interested to meet potential partners in homewares, gifting and collectables at upcoming trade fairs."
Andrew Maconie, CEO at LMI, added: "We are delighted to be working with Vickie and feel that together we can develop some innovative partnerships with key licensees."