Australian artist and TV presenter Rolf Harris has joined Ultimate Products' portfolio, with the firm producing his first ever range of arts and crafts products.
Under the three-year licence, Ultimate Products will create a collection of arts and crafts materials for hobbyist artists, including paints, canvases, pencils, crayons, brushes and colouring books.
The range has already been snapped up by Argos and will also be available in selection kits.
"We've worked closely with Rolf to develop this exciting new product line and have really benefited from his endless enthusiasm and imagination," said Bernie Spofforth, brand director at Ultimate Products. "His immense popularity and respect as an artist is sure to make this one of our best selling ranges."
Ultimate Products already boasts a number of other licences including kitchenware brands Gino d'Acampo and Antony Worrall Thompson. It produces a wide range of products such as homewares, lighting, toys, jewellery and electrical items.