Rolling Stone renews partnership with D'Addario

Rolling Stone will continue its editorial franchise Young Guns, which aims to recognise young musical talent.
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Rolling Stone will be partnering with guitar string manufacturer D'Addario for a second year, in order to recognise new guitar players.

As part of the deal, Rolling stone will continue its editorial franchise Young Guns, which launched last year to celebrate young talent.

A list of ten emerging guitarists, which have been selected by Rolling Stone’s editors, will be unveiled over the course of ten weeks, with one notable player being revealed each week.

Profiles of each guitarist will include a jam session hosted by Alain Johannes, a founding member of Eleven and touring member of Queens of the Stone Age and Them Crooked Vultures.

The first artist to be profiled is Ruban Nielson from Unknown Mortal Orchestra.

Michael Provus, publisher of Rolling Stone, said: "We are thrilled to continue our partnership with D’Addario to honor great emerging talent, something that Rolling Stone has done since its inception.

“We look forward to celebrating a new class of up-and-coming guitarists alongside D’Addario, who has provided artists with musical tools to showcase their talent for centuries.”

Jeffrey Kaye, artist relations at D’Addario, added: “I’m always excited when Rolling Stone publishes a new list – from Top Drum Fills of the 70s or their year-end lists – I always discover something, or someone, new that I might have skipped over.

"It has been a pleasure working with them on Young Guns to honor the next generation of guitar greats.” 


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