R&R grows Disney portfolio with Monsters University - Licensing.biz

R&R grows Disney portfolio with Monsters University

Firm follows up Mickey and Minnie lollies with new line in time for film release.
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R&R Ice Cream has extended its deal with Disney, following up the launch of its Mickey and Minnie Mouse lollies with a new range for Monsters University.

Available in a four-pack format, the ice cream lollies take inspiration from characters Mike and Sully - the lollies are blue with a green slime centre.

A combination of raspberry ice, vanilla ice cream and lime sauce makes up the lolly.

"We are delighted to be teaming up with Disney yet again to launch the Monsters University lollies," said Charlotte Hambling, senior marketing manager at R&R Ice Cream. "The novelty ice cream sector continues to grow in volume, and with Disney being one of the biggest consumer brands in the world, we're incredibly excited by the potential of this launch."

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