RSPB signs Otter House for branded gifts - Licensing.biz

RSPB signs Otter House for branded gifts

Stationery, illustrated greeting cards, wrap, Christmas cards, jigsaws and tea towels hitting retail next year.
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The RSPB has embarked on a new licensing agreement with Otter House to produce a range branded of paper based and gifting products.

The new deal - brokered by RSPB's new brand licensing consultancy Golden Goose - will see Otter House produce a range of stationery, illustrated greeting cards, wrap, Christmas cards, jigsaws and tea towels, hitting retail next year.

Designed in house and featuring key looks from Otter House designer, Kirstie Montague, the range endeavours to support the RSPB's environmental principles, incorporating FSC, environmentally friendly, limited packaging and recyclable materials.

Otter House has enjoyed a working partnership with the UK's largest conservation charity for over ten years, having produced a range of calendars and diaries for the organisation.

Martin Rees-Davies, head of licensing for The Otter House group, commented: "We are delighted to be extending our work with the RSPB and Golden Goose as it is such an exciting brand with so much support and appeal.

"As such our whole team has worked extremely hard to develop designs and new product formats that will appeal to the widest possible retail markets and consumer base, both young and old."

Antonia Hadbank-Toczyska, account director for Golden Goose, added: "The design work developed by Otter House is really beautiful, capturing the essence of the RSPB being about birds and wildlife, in a wonderfully contemporary way.

"We are looking forward to working with Otter House to showcase theses products in a high profile way at retail."

During the summer, the charity launched a £4million TV campaign tackling the housing crisis facing the UK's wildlife - Give Nature a Home.

With the aim of protecting birds, wildlife and the environment the RSPB now has over 200 nature reserves covering 130,000 hectares.

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