Shin Ueno (pictured) is taking up the newly created position of global marketing and brand management director, having spent most of his career in the toy market.
Based in Los Angeles at the firm's Rubicon Studios division, Ueno will lead the development and execution of global marketing strategies for its growing roster of proprietary properties.
He will seek to acquire new IP and form strategic international partnerships. Ueno will report to Randa Ayoubi, CEO, as well as David Corbett, executive director for North America and Europe.
"Rubicon is well positioned for growth and Shin will play a vital role in driving our advancement in the global marketplace. We look forward to great success under his guidance of our worldwide branding efforts," said Ayoubi.
Ueno comes to Rubicon with over 20 years of experience in marketing and licensing. Most recently, he was vice president of brand management at 4Kids Entertainment.
Prior to his tenure at 4Kids, hespent a number of years with toy companies including Jada Toys, Playhut, and Hasbro. He also served as vice president of R&D at Jakks Pacific, and began his career in marketing at Bandai America as Marketing Manager.