Rocket Licensing has detailed the first partners for new pre-school TV show, Ruff-Ruff, Tweet and Dave.
Posh Paws will be producing plush, talking plush and beanies of Ruff-Ruff, Tweet, Dave and their friend Hatty the Hamster for launch at retail in spring 2016.
Elsewhere, Immediate Media has been licensed to include features based on the show in its multi-character magazines CBeebies Weekly and ToyBox.
The first issues featuring Ruff-Ruff, Tweet and Dave debuted in late May.
“Ruff-Ruff, Tweet, Dave and Hatty are delightful characters that fans really identify with as they go on adventures and find answers to interesting questions," said Barry Groves, managing partner of Posh Paws.
"They're also charming and beautifully designed. Perfect for plush that kids can use to invent their very own Ruff-Ruff, Tweet, Dave and Hatty adventures.”
Ruff-Ruff, Tweet and Dave is an interactive pre-school TV programme that sees children learn as they play in a themed adventure story that engages them directly via a series of multiple-choice questions. The show is produced by the award-winning team at Collingwood and Co in association with Bejuba! Entertainment, Sparky Animation and US broadcaster Sprout
Tony Collingwood, writer and director, Collingwood and Co, added: “The response to Ruff-Ruff, Tweet and Dave has been a positive one right from the start, not just from viewers but from educators, parents and now licensees.
"We’re delighted that the fun and interactive learning that the show offers have struck such a chord with so many people.”
Rob Wijeratna, joint managing director, Rocket Licensing, said: “After only a few weeks Ruff-Ruff, Tweet and Dave, with its lovable, funny characters and clever and very engaging interactive element, is firmly established as a popular kids’ show.
"No wonder it’s already proving to have strong licensing appeal and looking like a very promising prospect for the retail market."