Classic Media's Rupert Bear is celebrating its 90th birthday - with a one of a kind collectable Steiff bear going up for auction to raise money for the Muscular Dystrophy campaign.
Rupert first appear in The Daily Express in 1920. The character still features in a comic strip in the Express today, while the 75th annual has recently been published - indeed, rare copies of the previous 74 best sellers can fetch upwards of £20,000 - and animated TV series, Follow the Magic, airs on Five's Milkshake.
Celebrations took place over the weekend at the Rupert Bear Museum in Canterbury, with fans being treated to exclusive artwork, book signings by the current illustrator Stuart Trotter, treasure hunts and storytelling.
The one-off Steiff collectable - accompanied by exclusive artwork by Trotter - will be auctioned off, with all proceeds going to the Muscular Dystrophy campaign. The charity has been affiliated with Rupert the Bear for a number of years.
The auction is open until November 14th. Click here for further details.