Saban Brands and MEI to launch Power Rangers experience at Dubai Mall - Licensing.biz

Saban Brands and MEI to launch Power Rangers experience at Dubai Mall

Event will include a Power Rangers Academy training session for kids, an interactive live performance and an authentic Power Rangers memorabilia exhibition.
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Saban Brands has partnered with Millennium Entertainment International for a live Power Rangers experience taking place at The Dubai Mall.

The deal marks the first Dubai presence for the brand and will include a Power Rangers Academy training session for kids, an interactive live performance and an authentic Power Rangers memorabilia exhibition.

The experience will feature Saban’s Power Rangers Super Megaforce in a weeklong engagement at The Dubai Mall as part of the Dubai Summer Surprises 2015.

“Saban’s Power Rangers is a global phenomenon with more than two decades of success and an enormous international fan base,” said Gustavo Antonioni, managing director of consumer products, EMEA at Saban Brands.

“With this in mind, we are excited to be working with MEI to expand the Power Rangers brand and bring an immersive, role-play, live experience to fans in new markets throughout EMEA.”

Nick Larkin, chief dreamer at MEI, added: "MEI is thrilled to be working with Saban’s Power Rangers to bring this powerhouse brand to a wider audience across the Middle East and Europe. With an all-new season and many other plans on the horizon, it is an exciting time to be partnering with the Power Rangers."

The live Power Rangers experience will take place at The Dubai Mall from August 20th to August 26th, 2015.

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