Saban Brands appoints new senior vice president of development and production

In this new role, Magallanes will drive Saban Brands’ content development and production for the company’s television and entertainment properties.
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Saban Brands has appointed Rich Magallanes as senior vice president of development and production.

In this new role, Magallanes will drive Saban Brands’ content development and production for the company’s television and entertainment properties, including Popples and Emojiville, among others.

Additionally, Magallanes will aide in the conception of new creative projects, forge new production partnerships and identify and vet potential content acquisitions.

Magallanes joins Saban Brands as an accomplished creative executive with over 20 years of experience in domestic and international studio production, primarily at Nickelodeon. Most recently, Magallanes served as senior vice president of current series and production at Nickelodeon where he oversaw production of all leading animated hit series including SpongeBob SquarePants, The Fairly OddParents, Danny Phantom, Sanjay and Craig and Breadwinners.

Current SVP of development and production, Brian Casentini, is being appointed to an enhanced and highly focused position of senior vice president, Power Rangers franchise.

In his new role, Casentini will manage all creative for Saban’s Power Rangers brand, serving as a producer on the upcoming live action feature film franchise in partnership with Lionsgate and an executive producer of the iconic television series, which is in its 22nd continuous season and currently airing on Nickelodeon.

“Rich has been a key player in some of Nickelodeon’s biggest television shows over the past two decades from SpongeBob SquarePants to Teenage Mutant Ninja Turtles," said Joel Andryc, interim president at Saban Brands.

"He is a highly talented executive, and we are excited to see his creativity and innovation come to life through our entertainment properties. Along with adding Rich to Saban Brands’ leadership team, we are pleased to appoint Brian Casentini to a more focused role overseeing the Power Rangers franchise. Brian has been instrumental in elevating Power Rangers since Saban re-acquired the brand in 2010, and there is no one better suited to take it to the next level.”

Magallanes added: “Saban has a history of creating beloved television series that are watched by millions of fans around the world, and I am excited to oversee the development of many of Saban Brands’ entertainment properties.

“I look forward to working with this passionate team and Saban Brands’ best-in-class partners to continue to create fantastic programming for kids and brand experiences that fans are going to love.”

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