Saban Brands emerges

Elie Dekel to head up new $500 million venture by Saban Capital Group.
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Saban Capital Group has formed a new division to acquire, manage and licence entertainment properties and consumer products - headed up by former Fox L&M man Elie Dekel.

The firm has committed $500 million in capital to Saban Brands, which it will use to acquire a portfolio of IP in various categories. These will range from entertainment to fashion, lifestyle, celebrity and consumer brands.

Dekel, who was head of licensing and merchandising for 20th Century Fox, will be president of the company.

"The formation of Saban Brands enables us to utilise our extensive experience to create and grow compelling global properties that reach into every aspect of consumers' lives through strategic and far-reaching licensing partnerships," explained Haim Saban, chairman and CEO of Saban Capital Group.

"We are committing significant investment capital to Saban Brands and have great confidence in Elie and his executive team as they build a leading global intellectual property company."


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