Sailor Moon to make comeback with Plus Licens - Licensing.biz

Sailor Moon to make comeback with Plus Licens

Firm becomes agent for Nordic countries, Central and Eastern Europe for classic anime property.
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Famous anime property Sailor Moon is to make a comeback this year, with Plus Licens signing up the brand in Nordic countries and Central and Eastern Europe.

Based on an 18-volume manga from 1991-97 by Naoko Takeuchi, the Sailor Moon anime series was produced in 200 episodes by Toei Animation in co-operation with TV Asahi. The series first launched in Japan in 1992 and was on air for five years.

In terms of merchandise, more than 3,800 products were licensed in Japan between 1992 and 1997.

Plus Licens has now created a new styleguide for Sailor Moon, which, incidentally, was the first Japanese property in its portfolio back in the mid-1990s.

"We are proud to again work with the series, for merchandising and publishing - excluding the original manga - as well as television and DVD rights throughout our territories," said Maria Ornryd, category head at Plus Licens. "We're confident that the new styleguide, fully reflecting the timeless qualities of Sailor Moon, will appeal to the audience that already knows the property, as well as help gaining new generations of fans."

Kanji Kazahaya, MD of Toei Animation Europe, added: "We are thrilled to conclude this deal. We are looking forward to the relaunch of the classic Japanese animated series in these key territories."

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