Sales boom for Enid Blyton books - Licensing.biz

Sales boom for Enid Blyton books

Classic and new titles continue to fly off shelves says Chorion.
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Sales of Enid Blyton books are stronger than ever, according to Chorion, the owner of the author's literary estate.

All publishers of Enid Blyton titles are enjoying a resurgence in popularity for the books.

Egmont, which publishes Malory Towers, The Faraway Tree and the new series Enid Blyton's Enchanted Wood and The New Adventures of The Wishing Chair, has seen an increase of sales up 31 per cent in the year to date.

Hodder, a division of Hachette, which publishes The Famous Five and The Secret Seven, is experiencing sales up ten per cent in the year to date, while Award (The Secret Series) has seen an uplift of 36 per cent in the year to date.

A key element to the sales success is Chorion's close work over the last few years with all Enid Blyton publishers to actively manage the estate through a number of initiatives. These include the roll out of new book covers and commissioning a slate of new sequels and spin-offs which have been requested by fans.

Margaret Conroy, publisher of Hodder Children's Books, said: "The resilience of Enid Blyton's book sales in a challenging market is heartening."

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