Sales of licensed products in US and Canada increase for third year in a row

Sales are up to an estimated $5.655 billion in royalty revenue, according to LIMA's Annual Licensing Industry Survey.
Author:
Publish date:
Social count:
0
LIMA logo.png

Sales of licensed products in the US and Canada in 2013 are up for the third year in a row, according to LIMA's Annual Licensing Industry Survey.

Sales are up to an estimated $5.655 billion in royalty revenue in the US and Canada, translating to $115.75 billion in retail sales, an increase of 3.3 per cent and 3.25 per cent, respectively, above 2012 levels.

Leading the increase are the licensing industry’s five largest categories, character, corporate trademarks, sports, fashion, and collegiate, which, together, represented 94 per cent of the overall licensing revenues in the territories in 2013.

“Licensing activity enjoyed strong growth in 2013, reflecting the importance of licensing as a business and marketing tool,” said LIMA President Charles Riotto.

“Our industry and our members continue to strategically leverage the equity of their brands, characters, and intellectual property with even more creative and robust licensing programs that successfully connected with consumers and drove healthy sales.”

The report, which was researched and assembled by a team from the Yale School of Management, is now available free to LIMA members or can be ordered for $295 by non-members at www.licensing.org.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.