Sales soar at Lego

Lego Star Wars plays considerable role in 28 per cent uplift of UK sales.
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The Lego Group has revealed its annual results for 2009, showing double digit growth for UK sales for a fifth consecutive year.

Lego Star Wars and Lego City generated the highest sales for the brand throughout the period, while sales of the firm's first board game also exceeded expectations.

Profits for the year before tax amounted to £345 million, while net profit was £264 million. Lego UK sales grew by 28 per cent, with the firm increasing its market share from 3.3 per cent in 2008 to 4.6 per cent in 2009, making it the UK's third largest toy manufacturer.

Lego is the number one Star Wars manufacturer, with 50 per cent of the total licence.

"We are extremely pleased with our results for 2009," said Marko Ilincic, Lego UK MD. "It's still a tough time for the market but the current trend for nostalgic toys and public demand for brands they know and trust has meant that we've fared well.

"We've already had a good start to 2010 and, based on the positive sales figures in 2009, we predict continued double digit growth for Lego UK and Ireland throughout the balance of this year."

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