Sales soar for Moshi mag, as issue two hits shelves - Licensing.biz

Sales soar for Moshi mag, as issue two hits shelves

Increased print run for second edition following the success of initial launch in February.
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The second issue of the Moshi Monsters magazine hits shelves tomorrow, boasting an increased print run following the success of the first title in February.

Issue two comes with five free gifts and a competition to design a t-shirt for Mr Moshi.

Each issue of the magazine includes 52 pages such as comic strips, competitions, free gifts, puzzles, Moshi hints and tips, character fact files and user-generated content. There are also exclusive giveaways and unique codes which unlock new content online.

The magazine is being backed by one of the largest consumer marketing campaigns to support any recent kids' mag launch. It includes global TV advertising, print, online, email marketing, outdoor, sampling and PR.

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