Sambro catches Justin Bieber fever

The firm will design and manufacture a range of gifts and back-to-school items.
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Sambro International has joined the long list of Justin Bieber licensees, using the pop star's image to make stationery, bags and gifts.

Bieber continues to be one of the most lucrative licences around. Speaking about the new line-up, Nikki Samuels, Sambro’s managing director, said: “Demand for our range of stationery, watches, clocks, bags and canvas prints has been astounding, to be honest its taken us all by surprise, we knew he was popular but this is crazy.

“Justin Beiber is the biggest teenage Pop Superstar in the world... long may it continue.”

The range will launch in the autumn.

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