Sandra Vauthier-Cellier has commenced her appointment at Studio 100.
As chief brand officer Vauthier-Cellier will be responsible for “providing leadership in developing and executing branding strategy globally in support of the overall business plan and strategic vision and direction of the organization,” Studio 100 said in a statement.
She will initially focus on Studio 100’s global brands Maya, Heidi, Vicky, Hotel 13 and Blinky Bill and will work across the entire Studio 100 Group worldwide.
Vauthier-Cellier joins from 4Kids Entertainment International & 4Sight Licensing Solutions International where she worked for eight years – the past six of which were spent as managing director EMEA.
Studio 100 has offices in Belgium, the Netherlands, France, Germany, Hong Kong and Australia.
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