Save the Children teams with Made in Me for exclusive story app - Licensing.biz

Save the Children teams with Made in Me for exclusive story app

Supporters of the charity will receive an exclusive Elmer in the Snow story read by Dom Joly
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Save the Children has teamed up with Made in Me to offer an exclusive Elmer in the Snow story app, read by comedian and charity ambassador Dom Joly.

The exclusive app is available to children and families via the award winning Me Books app, as the campaign aims to raise awareness of the Save the Children charity.

Designed to encourage togetherness through stories at a time of year when many children spend Christmas alone, hungry or cold, the app is available to al those who register their details with Save the Children.

Customers will be able to redeem their free Me Book via mebooks.co/savethechildren before the offer ends in mid-January.

Joe Morrison, strategic innovation manager at Save the Children, said: "Our mission is to ensure that every child wakes up safe, warm and cared-for on Christmas morning, and every other morning.

"This offer with Me Books is a fantastic way for parents to encourage their children to read and to embrace the Christmas spirit of thoughtfulness and compassion.

"Together we can give even more children the best gift of all; a future they can really look forward to."

Made in Me managing director, James Huggins, added: "We're very proud to be working with Save the Children to promote the work they do and support their efforts this Christmas.

"We're passionate about using technology to create products that have a positive impact on children and families and so the partnership with Save the Children is a perfect fit and a genuine honour."

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