Scentco has signed a deal with Level-5 to launch Yo-Kai Watch scented stationery and toys.
The three year deal will see the firm launch a line of scented toys and stationery in 2017 across the US and Canada.
The Yo-Kai Watch range will include Squeezables, Learning Kits, Smencils, Smens, Sketch and Sniff Gel Crayons, Smarkers, Smencil Buddies, Sniff Its, Smillows, Smash Drives, Sketch Pads and Smickers.
“We are thrilled to be a part of this global licensing sensation,” said Marissa Huffman, marketing director, Scentco.
"With groundbreaking success in Japan and significant expansion into other markets, this is an exciting opportunity for Scentco to grow and expand.”