Scholastic eyes growth with editorial group restructure - Licensing.biz

Scholastic eyes growth with editorial group restructure

The publishing house has appointed David Maybury to the new role as media development director.
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Scholastic UK has restructed its editorial group at it looks to grow its licensed publishing and leverage its own brands more effectively.

Having developed partnerships with companies such as SuperAwesome and Brown Bag Films, bringing breakout books from brands with a strong media platform to its list, the publisher announced that David Maybury has taken up a new role as media development director, engaging with content creators to acquire innovative fiction and nonfiction books. Maybury will report to Publisher Miriam Farbey.

Scholastic is also seeking to grow licensing opportunities for its owned IP and for authors and illustrators where it holds rights. From 5th October, Maybury becomes responsible for building relationships with film and TV companies, with the exception of the Horrible Histories and Horrible Science brands.

Elizabeth Scoggins, licensing and nonfiction publisher and Maya Maraj, licensing Scout, will continue with their work to bring licensed books to Scholastic’s list, striking major deals for local territories as well as working in Scholastic’s global environment. Both will expand their roles, seeking opportunities for Scholastic properties externally across merchandising categories.

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