Warner Bros Consumer Products has extended its long-term partnership with Character Options - with the firm now set to launch a range of Scooby-Doo construction toys under its Character Building banner. across EMEA and North America.
The deal includes rights to brick-based construction vehicles, buildings and collectable figures.
WBCP and Character have worked together on Scooby-Doo for over 12 years. Character was awarded the pan-European master toy licensing rights in 2006 and the North American distribution rights in 2010, as well as the addition of the Latin American region in 2012.
"The Character Group was the obvious choice to take Scooby-Doo into the construction toy category in Europe and North America," said Bruno Schwobthaler, SVP, sales and business development, WBCP EMEA. "We're confident that they can replicate the success of the toy range through construction lines and we very much look forward to building the Scooby brand further."
Jon Diver, joint MD at The Character Group, added: "We're delighted to now be the company taking Scooby into the construction toy aisle in Europe and North America for the first time through our successful new Character Building brand."
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