Scooby-Doo heads to London's West End in new live musical - Licensing.biz

Scooby-Doo heads to London's West End in new live musical

Working with Life Like Touring, the show will open to fans on August 18th at London’s Palladium.
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Scooby-Doo and the Mystery Inc. Gang are heading to the stage, thanks to Warner Bros. Consumer Products’ brand new family musical, Scooby-Doo Live! Musical Mysteries.

The show will open at London’s Palladium on August 18th, and comes to the UK following its sell-out success in North America and Australia.

“We’re thrilled to be working with Life Like Touring to bring Scooby-Doo Live! Musical Mysteries to London this summer,” said Preston Kevin Lewis, general manager at Warner Bros. Consumer Products UK and Ireland.

“As the home of musical variety and arguably the most famous theatre in London, the Palladium is a fitting match for Scooby-Doo’s heritage, broad appeal and ability to entertain across generations.”

The Scooby-Doo consumer products programme has also secured various partners, including the likes of LEGO, master toy partner Character Options and publisher Parragon.

Lewis added: “The team at Life Like consists of some of the best creative minds in the business. They have produced an amazing theatrical experience that will enable families to live the brand and in the process create a deeper and enduring connection with the property.”

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